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Privacy Policy

This privacy policy explains how pure-lethbridge-casino, operated exclusively through pure-lethbridge-ca.com, collects, uses, and protects your personal information. It applies to all players, website visitors, and users of the online services provided via pure-lethbridge-ca.com. Effective as of November 6, 2025, this policy is designed to ensure compliance with applicable Canadian privacy laws and industry standards.

Who We Are

OBSERVE: pure-lethbridge-casino is operated through the domain pure-lethbridge-ca.com, with its principal place of business and legal address at 3756 2 Ave S, Lethbridge, Alberta, T1J 4Y9, Canada. The casino operates under the regulatory oversight of Alberta Gaming, Liquor and Cannabis (AGLC) with a valid Casino Facility License, and is part of Indigenous Gaming Partners (IGP)/Sonco Gaming Inc. (operational) and VICI Properties (real estate).
EXPAND: For privacy and data protection matters, the responsible contact is our Data Protection Department.
REFLECT: Users may direct privacy-related inquiries or concerns to the following:

What Personal Data We Collect

OBSERVE: pure-lethbridge-casino collects a range of data to fulfill both legal and operational requirements.

  • Personal Identification Data: Full name, date of birth, address, email address, phone number, and government-issued ID (for KYC/AML compliance).
  • Technical and Device Data: IP address, browser type, device identifiers, operating system, access times, and log data.
  • Payment and Transaction Data: Bank account details, credit/debit card information, e-wallet identifiers, transaction history, and withdrawal/deposit records.
  • Behavioral and Usage Data: Betting history, game preferences, clicks, time spent on site, and session information.
  • Cookies and Tracking Technologies: Session cookies, persistent cookies, and third-party analytics or advertising cookies (details in "Cookies & Tracking Technologies").

EXPAND: Some data is collected automatically, while other information is provided voluntarily by users during account registration, gameplay, support inquiries, or payment processes.

Legal Basis for Processing

OBSERVE: The processing of personal data by pure-lethbridge-casino is governed by Canadian federal and Alberta provincial privacy laws (PIPEDA and the Alberta Personal Information Protection Act, PIPA).

  1. User Consent: We obtain explicit consent for processing where required, notably for marketing communications and use of cookies beyond the strictly necessary.
  2. Contract Fulfillment: Processing is necessary for the performance of our contractual obligations, including account creation, operation, provision of services, and processing of payments and withdrawals.
  3. Legal Obligations: Compliance with statutory obligations, such as anti-money laundering (AML), know-your-customer (KYC), and regulatory reporting to the AGLC and other authorities.
  4. Legitimate Interests: Ensuring network security, fraud prevention, customer service quality, and analytics to enhance user experience, provided such interests are not overridden by user rights and freedoms.

REFLECT: Where required by law, you may withdraw your consent at any time without penalty, though this may limit your ability to use certain services.

Purpose of Processing

OBSERVE: Your personal data is processed for the following purposes:

  • Provision of Casino Services: To register user accounts, verify identity, enable gameplay, process payments and withdrawals, and provide customer support.
  • Regulatory Compliance: Meeting legal requirements, including KYC, AML, and responsible gambling obligations, as mandated by AGLC and relevant authorities.
  • Service Improvement and Analytics: Monitoring website usage, enhancing user experience, and developing new features based on aggregated analytics.
  • Marketing and Promotional Communications: Sending offers, updates, and news by email or SMS, subject to your consent. You may opt out at any time.
  • Fraud Detection and Security: Investigating suspicious activity, protecting account integrity, and enforcing platform rules.

REFLECT: Data will not be used for unrelated purposes without your explicit consent.

Disclosure & Sharing

OBSERVE: pure-lethbridge-casino limits data disclosure to only what is necessary for lawful and operational purposes.

  1. Payment Service Providers: Data is shared with financial institutions and payment processors to facilitate deposits, withdrawals, and anti-fraud checks.
  2. Regulatory Authorities: The AGLC, law enforcement, and other government bodies may receive user information for compliance, investigation, or reporting purposes.
  3. Technology and Service Providers: Vendors providing hosting, IT security, analytics, marketing, or customer support services may access data under strict contractual confidentiality and data protection terms.
  4. Affiliates and Marketing Partners: With your consent, limited data may be shared with affiliates or advertising networks for targeted marketing.
  • Legal Protection: Data may be disclosed to protect the rights, property, or safety of pure-lethbridge-casino, its users, or others, and to defend against legal claims.

REFLECT: No data is sold or rented to third parties. All disclosures adhere to Canadian privacy laws and regulatory requirements.

International Transfers

OBSERVE: Some service providers and technology partners may process data outside Canada, including in the United States or the European Union.

  • Data Protection Measures: We implement Standard Contractual Clauses (SCCs), enforce strict confidentiality obligations, and ensure that all recipients adhere to data protection standards consistent with Canadian law.
  • Cross-Border Data Transfer: Where data is transferred internationally, we assess the adequacy of data protection in the receiving jurisdiction and use contractual safeguards to protect your information.

REFLECT: By using pure-lethbridge-ca.com, you acknowledge and consent to such international transfers as required for service delivery and regulatory compliance.

Data Retention

OBSERVE: pure-lethbridge-casino retains your personal data only as long as necessary for the purposes outlined in this policy or as required by law.

  • Personal Identification Data: Retained for the duration of your account and for up to 5 years following account closure, to comply with regulatory, anti-fraud, and accounting obligations.
  • Transaction and Payment Data: Maintained for a minimum of 5 years after the date of the final transaction for legal and audit purposes.
  • Behavioral and Usage Data: Retained for no longer than 2 years after collection, unless subject to a legal hold or investigation.
  • Cookies and Tracking Data: Stored in accordance with cookie policy, typically ranging from session duration up to 2 years, depending on cookie type.

REFLECT: Data will be deleted or anonymized upon user request, expiration of legal retention periods, or when processing is no longer necessary.

Your Rights

OBSERVE: pure-lethbridge-casino upholds your privacy rights in accordance with applicable Canadian, Alberta, and-where relevant-international standards (including GDPR-like principles).

  1. Right to Access: Request a copy of your personal data held by pure-lethbridge-ca.com.
  2. Right to Rectification: Request correction of inaccurate or incomplete information.
  3. Right to Erasure ("Right to be Forgotten"): Request deletion of your data, subject to regulatory and contractual retention obligations.
  4. Right to Restrict Processing: Limit the use of your data in certain circumstances.
  5. Right to Object: Object to processing based on legitimate interests, including direct marketing.
  6. Right to Data Portability: Obtain your data in a structured, machine-readable format and transfer it to another provider where technically feasible.
  7. Right to Withdraw Consent: Withdraw previously granted consent for marketing or non-essential processing at any time.
  • Procedure: To exercise your rights, submit a request via [email protected] or the online contact form. We will respond within 30 days, free of charge, except where requests are manifestly unfounded or excessive, in which case a reasonable administrative fee may apply.
  • Legal References: Rights are provided under the Personal Information Protection and Electronic Documents Act (PIPEDA), Alberta PIPA, and aligned with GDPR principles where applicable. For users subject to other jurisdictions, additional rights may apply.

REFLECT: We are committed to facilitating the exercise of your privacy rights and will provide clear explanations for any denial of requests, as required by law.

Cookies & Tracking Technologies

OBSERVE: pure-lethbridge-ca.com uses cookies and similar technologies to enhance user experience and analyze site performance.

  • Session Cookies: Temporary cookies essential for website functionality and user authentication, deleted after you close your browser.
  • Persistent Cookies: Remain on your device for a set period to remember preferences and facilitate faster access on future visits.
  • Third-Party Cookies: Placed by analytics and advertising providers (e.g., Google Analytics, social media widgets) to track and analyze usage or serve targeted ads, subject to your consent.

EXPAND: You can manage or disable cookies via your browser settings or, where available, through our internal privacy panel. Disabling non-essential cookies may impact certain features.

REFLECT: For detailed information, refer to our separate Cookie Policy, available on pure-lethbridge-ca.com.

Data Security

OBSERVE: pure-lethbridge-casino implements robust security measures to protect your data against unauthorized access, loss, or misuse.

  • Encryption: All data transmitted between your browser and our servers is secured with TLS 1.2 or higher. Sensitive data is encrypted at rest and in transit.
  • Access Controls: Multi-factor authentication (MFA) and strict user access controls ensure only authorized personnel may access your data.
  • Security Audits: Regular internal and third-party security audits are conducted to assess and strengthen system defenses.
  • Staff Training: Employees receive ongoing information security and privacy training, including AGLC AML certification for all gaming workers.
  • Incident Response: Documented incident response procedures are in place to promptly detect, contain, and report any data breach.
  • Compliance Standards: Security practices are aligned with international standards such as ISO 27001 and SOC 2, where applicable.

REFLECT: While no system can guarantee absolute security, pure-lethbridge-casino is dedicated to maintaining the highest level of data protection and promptly addressing any security threats.

Complaints & Contacts

OBSERVE: If you have questions, concerns, or wish to file a complaint regarding our privacy practices, you may contact our Data Protection Department:

  1. Complaint Procedure: Submit your concern via your preferred channel. We will acknowledge receipt within 5 business days and aim to resolve the issue within 30 days.
  2. Escalation: If you are dissatisfied with our response, you have the right to escalate the matter to the Office of the Information and Privacy Commissioner of Alberta:
  3. International Users: Residents of other jurisdictions may also contact their local data protection authorities for independent review.

REFLECT: We are committed to resolving all privacy-related complaints fairly and efficiently, and in compliance with applicable laws.

Updates

OBSERVE: This privacy policy may be updated to reflect changes in legal, regulatory, or operational requirements.

  • Notification Procedures: Material changes will be communicated via email (if you have an account), website banners, and/or alerts in your account dashboard.
  • Advance Notice: For significant changes, at least 30 days' advance notice will be provided before the effective date.
  • User Options: If you object to any material change, you may close your account or contact us to discuss your options.
  • Version Control: Last updated: November 6, 2025. A changelog of material changes is maintained and available upon request.

REFLECT: We encourage you to review this policy regularly to stay informed of how we protect your information. Continued use of pure-lethbridge-ca.com after changes take effect constitutes acceptance of the updated policy.